While TikTok app downloads slowed down during the first half of 2021, the popular video app still ranks as one of the leading apps in the Google Play Store and the Apple App Store worldwide. Though people do watch video game streams on their phones, the user experience is generally better on desktop, which could help users create the habit of using TikTok on their computer.In July 2021, TikTok reached the milestone of three billion downloads worldwide, despite being banned in India the previous year and losing a considerably large audience. For creators, a desktop streaming software is essential, since a smartphone simply isn’t built to connect to your gaming console and stream at the same time. This streaming software could also mark an opportunity for TikTok to reach more desktop users. But other existing livestreaming features like assigning moderators and scheduling streams could potentially be incorporated into a future, more robust product. Right now, TikTok Live Studio allows users to choose whether they want to enable gifting and comments, and they can set up keyword filters. Creators can accept tips, schedule events, use live Q&A tools, go live with other users, filter certain keywords and assign moderators. But if we do see a true launch of TikTok Live Studio, the platform will study what creators are using the software for, then tailor it to better suit those use cases.Īlready, creators are using TikTok’s livestreaming tools to monetize and expand their followings. TikTok Live Studio isn’t guaranteed to roll out, the company told TechCrunch - whenever TikTok tests a feature, that doesn’t mean it’s here to stay forever. Image Credits: TikTok Live Studio (opens in a new window)īut a goal of this feature test is to see how creators use the software.
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